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The classic Reatta, Buick’s luxury two passenger sports luxury car was introduced in January 1988. Intended to carve out a market niche that involved a combination of luxury car and sports car, it had the sporty appearance, aerodynamic styling and a 0.34 drag coefficient. The Reatta sported its own unique body style and was crafted with an attention to hand finishing uncommon for a mass-produced automobile. The assembly was performed at a small series of craft stations - each with a specialized team of workers, rather than a conventional assembly line. After a team had completed their portion of the assembly, the car would be moved by robots to the next station in the series. All of the paintwork was subcontracted to PPG Industries personnel - who performed the work on site. During the first two years of production, the Reatta, like its Riviera stablemate, featured as standard equipment a touchscreen computer interface called the Electronic Control Center, or ECC.
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